Hello, I’m Antonio, a UX designer based in the UK.
Skilled in user-centric research & design, I offer intuitive solutions that enhance user experience, blending creativity with strategic thinking to elevate your product or service.
About Me.
I have an extensive work background in design, and with over a decade of experience in fashion, and most recently the e-commerce industry, I possess a wealth of diverse skills and an acute understanding of aesthetics and functionality.
The processes inherent in fashion product design seamlessly translate into the realm of UX design. From conducting comprehensive market research to curating mood boards that capture the essence of a concept, both disciplines hinge on understanding the nuanced needs of users or customers.
Just as fashion designers meticulously craft designs, in UX, we intricately design digital experiences, proceeding with prototyping, rigorous testing, iterative amendments, and finally delivering a polished end product.
These shared methodologies underscore the synergy between the worlds of fashion product design and UX design, highlighting their interconnectedness in delivering compelling and user-centric solutions.
This background seamlessly intertwines with my mastery in UX design, consolidated through the completion of a Masters Degree in User Experience Design from Falmouth University, renowned as a leading arts institution in the UK. Additionally, I've also launched a successful e-commerce venture, showcasing a track record of entrepreneurial success in addition to academic excellence.
Key Skills.
UX Research
Strategic Planning
Data Synthesis
User Stories
Figma, Miro & Adobe
UX Design
Wireframes & Prototyping
Usability Testing
Agile Working
Communication & Empathy
Recent work.
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Darn Good
Embark on a transformative journey within the realm of fashion and sustainability with Darn Good — an innovative clothing and mending repair app. Integrating social media elements, community-driven features, engaging gamification, and immersive video tutorials while providing customisable settings to suit various skill sets and preferences.
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Walkease
A dog walking app designed to cater to both human and canine needs. Seamlessly search tailored dog walking destinations based on specific criteria—accessible routes, nearby parking, cafes, and secure off-lead areas—via innovative search filter functions. With features enabling photo uploads, reviews, and ratings for walks, alongside captivating gamification elements, this app promises to elevate your dog walking experience to new heights of enjoyment and convenience.
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Goro Goro Gacha
During my university studies, I engaged in a collaborative project centred around the development of a game we called Goro Goro Gacha. This project was a fusion of talents, where each team member assumed diverse roles. My primary focus revolved around UX research and design within the endless runner game genre.
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ShopSmart
A blend of user-centric design and cutting-edge technology, revolutionising the shopping journey. Featuring intuitive functionalities like personalised shopping lists, intelligent route planning, and effortless parking solutions, this app metamorphoses mundane errands into pleasurable experiences. Seamlessly integrating convenience with thoughtful recommendations for leisure activities, ShopSmart redefines the shopping experience, prioritising user satisfaction at every juncture.
Design Process.
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Understand
Research
User Interviews
Competitor Analysis
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Ideate
Sketches
Task Flows
User Flows
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Define
Lo-fi Prototypes
Usability Testing
Amendments
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Deliver
Hi-Fi Prototype
Usability Testing
UI Design
Latest Blog Posts.
